Anchored in a strategic location in the city, the new Papa John’s store’s concept was born as an urban icon which wills to communicate with the city and the community. The basic origin of it’s concept was based on it’s place isolation: Constant traffic, an underground station, and an intense pedestrian flow.
Throughout a “pixelscreen” front, viewed as a digital support that communicates content and information in a dynamic way, this is the incarnation of a common corporate brand with no more ambition other than to humanise it’s settlement in the city, communicating information by means of a time-lapse screen.